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  • Writer's pictureEmy Hassan

Selling you a lie: Supermarket shampoo

How many times have you described your hair as lank, frizzy, or unmanageable then spent an age in the haircare aisle at the supermarket trying to find the shampoo and conditioner that claims to make these problems a thing of the past?

What if I told you that often it’s these kind of products that cause problems with your hair in the first place? Cheap supermarket shampoos contain a lot of nasties that are really not great if you want healthy hair and a healthy scalp.

Here’s the truth about supermarket shampoos and why the manufacturers are selling you a lie.

Many of them don’t really cleanse your hair at all

When we use shampoo, we think the nice lather is cleansing our hair, but many supermarket shampoos contain non-water soluble silicone which makes your hair look clean and shiny but also makes it dull and dry over time. Non water soluble silicone forms a layer on the hair which makes it look shiny but it also stops moisture getting in, so the hair eventually dries out if. This layer of bad silicone stays in the hair even after you’ve washed it, and using heat tools actually seals it in-you’re virtually laminating your hair!

Have you ever wondered why your hair looks greasy the day after you wash it at home but it doesn’t when you’ve been to the salon and your hair has been washed and conditioned with quality products (that contain WATER SOLUBLE silicones... the good type?

They don’t make your hair healthy and hydrated; they dry it out

There are loads of shampoos in the supermarket that will claim to hydrate, smooth, and nourish your hair, but if you understood the label, you’d soon see why that’s not really true. Many cheaper shampoos contain a high amount of sulphates (a cleansing agent that creates a lather.) Check the label; most will contain sodium lauryl sulphate or sodium laureth sulphate. In large amounts, harsh sulphates can strip the hair and scalp of their protective natural oils, and the result is a dry irritated scalp and brittle hair.

They strip your gorgeous colour

You spend time and money in the salon getting your perfect colour, so it makes sense that you would want it to look good for as long as possible. The sulphates in cheap supermarket shampoos actually strip the colour from your hair and can leave it looking and feeling dry as a bone.

The marketing often promises more than the products can deliver

Some cheaper brands might contain some ingredients that are good for the hair like organic oils or botanicals, but what they don’t mention is that they are often diluted so that your hair isn’t getting as much of a benefit as you think, and you’ll probably go through the product a lot faster so it’s pretty much a false economy. It would be far better to invest in a high-quality product that nourishes your hair and makes it feel amazing in half the time (and half the washes!)

It can be tempting to go cheap on hair products when you don’t have a lot of spare cash, but there’s a reason why higher quality products cost more-they contain ingredients that are far more beneficial for your hair. You might spend a bit extra, but it will be totally worth it when every day is a good hair day!

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